How to pick a domain name for your blog

When it comes to choosing a domain name, it is surprising how many people think that you need to be witty.

Instead, you must view your domain name as having a very specific reason for existing and you need to think about it like it is a tool.

If you have a piece of wood and need to cut it, then you use a saw as that is the tool that has been specifically designed for that purpose. The same applies to your domain name.

So what is its purpose?

Quite simply your domain name has to allow your visitor to answer just one single question that is in their mind. “Is this website for me?”

There really is nothing else to it. They look at your domain name to help them initially work out if they are indeed on the correct website. There are five clear benefits to you if you choose the correct domain name and help your visitors determine whether they’re on the right website.

  1. More traffic
  2. More subscribers
  3. More backlinks and shares on social media
  4. Clear brand messaging
  5. More successful blog

So, all of this sounds great, but you are probably now sitting there wondering how you choose the correct domain name.

Well, in all honesty it is easier than you think because all you need to focus on is making sure that your domain name is extremely clear and easy to understand.

Yep, what we are saying is that clarity is the key and no matter what you do when choosing your domain name it always has to come back to whether or not it is clear and if your site is indeed for them.

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